Talk to any marketing manager and they’ll tell you the importance of the creation and maintenance of customer touchpoints. Email marketing may sound like an old hat but it’s one of the easiest and cheapest ways to maintain connections with clients and customers. Email marketing tools help to curate & create engaging campaigns so you can create meaningful connection with customers at the touch of a few well-placed buttons.
The number of direct email software available makes writing and reporting direct emails a simple and fun experience for your team. Let’s take a look at how EDMs (or Electronic Direct Emails) can work in your company’s favour and explore some of the best in the market.
Why can edms work for your business?
EDMs generated by email marketing software are a great way to keep your customers or clients in the know.
Fun Templates, and Creative License
Because EDM software often has easy-to-use templates and image capacity, you can create emails that look great and are easy for readers to interact with. Drag and drop images, create CTA click-through, and even incorporate audio and GIFs to keep the content engaging, and the client clicking for more!
Professional Emails are Personal
Emails are a way to connect with the masses but maintain personalised touches. Email marketing tools often operate on HTML systems which means you can get into the back end of the template and program the mail to use each customer’s first name. Not only this, many software tools, such as HubSpot, have the capacity to generate curated email lists to target the perfect customers for your email campaign.
Curated Lists for Targeted Campaigns
The correct segmentation of customers means you’re not bothering them with emails of no interest to them. For example, a food box provider can use software to show them who orders vegetarian boxes or gluten-free products, then pull these lists to contact them should a sale or special arise in these areas. It’s simple but effective lead generation at the touch of a button.
Automate for Ease, and Report for Future Knowledge
One of the best things about EDMs is the ability to automate. Simply set up your email templates, schedule in timeslots, and let the software do the talking.
The automation doesn’t stop at sending emails; software captures click-through open rates and conversions in comprehensive reports, so you don’t have to dig through the data! The ability to have reports all in one space with the click of a button saves time and can give you valuable insights into how your customers are interacting.
WHAT IS THE BEST EDM SOFTWARE?
The right email marketing tools to create EDM campaigns are personal to each business. Each platform has its pros and cons, so knowing how you want to use the software and having a detailed email marketing strategy is key.
Here are a few of our top choices, including the highs and lows of each to help you decide what’s right for your business.
Mailchimp for User-Friendly Interfaces
Mailchimp is probably the most intuitive and user-friendly of our email marketing tools. It has a multitude of tools to paint a great picture for customers, as well as many easy-to-use templates so you can drag and drop to your heart’s content.
The basic Mailchimp platform is cheap, but if you’re working with large databases, it can get quite pricey quite quickly, so it’s best for medium-sized businesses.
Small Business? Try Sendinblue
If small business is the name of your game, Sendinblue has got you covered. Sendinblue acts as a mini marketing suite. It can house client lists, create automated direct emails, track CRM, and more.
If e-commerce is where your company operates, you can convert Abandoned Cart and target customers based on purchase activity. If you’re looking for a cost-effective way to nurture your customer journeys, it’s a good bet.
Hubspot for a Full Marketing Suite Bonus
For comprehensive digital marketing, HubSpot is your one-stop-shop. It offers a full marketing suite with access to in-depth reporting, great visual dashboards, and some pretty nifty email marketing tools. It can do automated nurturing, RSS, and create/modify promotional emails in an intuitive way.
However, HubSpot can get expensive if you’re inputting a lot of data and its email templates are relatively inflexible. Plus, if you’re a newbie to the digital marketing game, additional technical support is a paid-for-only luxury.
CONNECT WITH YOUR CUSTOMERS WITH CORPORATE CONNECT
Email marketing is great, but only if you have the lead generation, and subsequently great customer service to back it up! Here at Corporate connect, we can help you gain leads through our telemarketing superstars, and our amazing customer service team can communicate in a professional and friendly manner to keep your clients on board.
If you’re looking for unmatched contact and call centre services, get in touch with Corporate Connect and stand out from your competitors.