How to Ensure Great Customer Service over the Christmas Break

Typically, Christmas is a time when your permanent staff are slowing down and planning their summer holiday.   However, Christmas is also infamous for customer care centres to be at their busiest!   Last minutes demands or scheduling appointments while retailers dealing with product returns due to the wrong size, wrong colour or wrong delivery.

To retain those loyal customers and stay on top of things here are a few tips to keep your business ticking along nicely so you can think about winding down.

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What do Call Centres do?

You’d be forgiven for thinking call centres were the fashion back in the 1980’s, or that they’re all based in a far-off land which has no real connection to the company they say they work for.

Corporate Connect is a proud New Zealand contact centre helping thousands of organisations to build strong, profitable relationships with their customers.

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Which Goals Can Telemarketing Help You Achieve?

 

Lead Conversion

Telemarketing and telesales sometimes come with negative perceptions. They conjure up visions of large, impersonal call centres in far-away countries which feel more like factories than anything else. While this type of operations exists, there is a way to conduct quality telemarketing campaigns which will help grow business without alienating prospects.

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How to Generate More Leads

 

Lead Conversion

It is a fact that selling to new customers is more time-consuming than repeat business. In addition, between gate keepers, caller ID displayed on phone screens and voice mails, getting through to decision makers is sometimes akin to an obstacle course. It can take up to 7 phone calls before you can talk to them, so you want to make sure that when you do, you make the most of the opportunity and maximise your chance to turn your prospect into a lead.

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How to Identify Whether You Need Telemarketing or Telesales

 

Photo of a businessman sat at a desk with two traditional teleph

While sales and marketing are different processes, because they are two sides of the same coin, the boundaries between them often get blurred. Telemarketing and telesales don’t escape this confusion – all the more so that telesales is, in effect, a component of telemarketing. Telemarketing is often used even by industry experts as a blanket term for all phone activities related to establishing contact with potential customers. However, telemarketing and telesales have different objectives and outcomes, so it is crucial to understand how they differ to get the most out of your phone campaign.

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