New Zealanders are shopping differently since the shakeup of Covid19. You only need to walk through a shopping mall to see the effects. Many stores aren’t staying open for late-night shopping. Why? There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced. Or both.
Wanting to retain customers is a no-brainer. It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to. But some are doing it much better than others. Here’s how you can be one of them:
Well, who’d have thought we’d see days like these?
A mix of forced rest, reconnecting with loved ones, fear and hard financial times.
The majority of us wonder what business will look like in New Zealand for the rest of 2020. Though we cannot know for sure (due to lack of a crystal ball), we are confident these changes will follow:
Looking for business opportunities to win, retain and grow your customer base in 2020? Start the year off with a bang by instigating these consumer trends.
Do you really know your customer? Understanding their buying behaviour, needs and wants is the backbone of any business. Mystery shopping and customer surveys is a powerful one-two punch into learning a ton from your customers and making sure they stay customers.
Statistically, a new customer costs five times more than a customer you already have. Austin-based marketing company, Outbound Engine, tell us the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%. Big difference, right?
Let’s have a quick look at these two strategies that so many businesses underutilise and yet hold the answers to so many business question marks.
Two things New Zealanders absolutely love: 1) DIY and 2) shopping. Can’t purchase what you’re looking for? Well, chances are a local business has seen that gap in the market and has turned it into a small business.
Yep, New Zealanders have a strong entrepreneurial spirit which is reflected in the fact that a staggering 97 per cent of New Zealand businesses fall into the small business category. Of this 97 per cent, 70 per cent are sole-traders and the remainder have few employees – between 1-19 in fact.
According to leading economists, it’s a growing trend. Though small businesses employ just a third of New Zealand’s workforce, they accounted for more than two-thirds of the nations’ jobs growth in 2017-2018.
Typically, Christmas is a time when your permanent staff are slowing down and planning their summer holiday. However, Christmas is also infamous for customer care centres to be at their busiest! Last minutes demands or scheduling appointments while retailers dealing with product returns due to the wrong size, wrong colour or wrong delivery.
To retain those loyal customers and stay on top of things here are a few tips to keep your business ticking along nicely so you can think about winding down.
You’d be forgiven for thinking call centres were the fashion back in the 1980’s, or that they’re all based in a far-off land which has no real connection to the company they say they work for.
Corporate Connect is a proud New Zealand contact centre helping thousands of organisations to build strong, profitable relationships with their customers.
Ahead of social media, emails and mobile Apps, chat is the fastest growing communication channel in contact centres. Immediate and more personal, it gives customers instant replies to their questions and is more cost effective for call centres. If you don’t already have agents dedicated to manning chat services, here are the reasons why you should. Continue reading
If you run a retail business, nothing will give you greater insight into customer satisfaction and your staff’s quality of customer service than mystery shoppers. Specifically selected to represent your customer base, they will show you a true picture of how your business is run at the root.