Category Archives: Retail

How to Meet your Customers

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mystery shopping

 

Do you really know your customer?  Understanding their buying behaviour, needs and wants is the backbone of any business.  Mystery shopping and customer surveys is a powerful one-two punch into learning a ton from your customers and making sure they stay customers.

Statistically, a new customer costs five times more than a customer you already have. Austin-based marketing company, Outbound Engine, tell us the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%. Big difference, right?

Let’s have a quick look at these two strategies that so many businesses underutilise and yet hold the answers to so many business question marks.

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New Zealand Small Businesses are Growing Faster

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New Zealand small business

Two things New Zealanders absolutely love: 1) DIY and 2) shopping.   Can’t purchase what you’re looking for?  Well, chances are a local business has seen that gap in the market and has turned it into a small business.

Yep, New Zealanders have a strong entrepreneurial spirit which is reflected in the fact that a staggering 97 per cent of New Zealand businesses fall into the small business category.  Of this 97 per cent, 70 per cent are sole-traders and the remainder have few employees – between 1-19 in fact.

According to leading economists, it’s a growing trend.  Though small businesses employ just a third of New Zealand’s workforce, they accounted for more than two-thirds of the nations’ jobs growth in 2017-2018.

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How to Ensure Great Customer Service over the Christmas Break

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Typically, Christmas is a time when your permanent staff are slowing down and planning their summer holiday.   However, Christmas is also infamous for customer care centres to be at their busiest!   Last minutes demands or scheduling appointments while retailers dealing with product returns due to the wrong size, wrong colour or wrong delivery.

To retain those loyal customers and stay on top of things here are a few tips to keep your business ticking along nicely so you can think about winding down.

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What do Call Centres do?

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You’d be forgiven for thinking call centres were the fashion back in the 1980’s, or that they’re all based in a far-off land which has no real connection to the company they say they work for.

Corporate Connect is a proud New Zealand contact centre helping thousands of organisations to build strong, profitable relationships with their customers.

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Top Reasons to Use Chat in Contact Centres

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Ahead of social media, emails and mobile Apps, chat is the fastest growing communication channel in contact centres. Immediate and more personal, it gives customers instant replies to their questions and is more cost effective for call centres. If you don’t already have agents dedicated to manning chat services, here are the reasons why you should. Continue reading →