How to turn Christmas customers into Long-Term customers

Over 60% of Christmas holiday shopping is done online. Though that’s fierce competition it also presents an opportunity for businesses to collect consumer information (location and email address), assess where they are coming from (via Facebook, Instagram, Google etc), and strategise your marketing so you can retain them as customers.

Here are our top tips for customer retention:

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Customer Service Technology Trends for 2021

 

First things first. What is customer service technology?

It’s making sure your systems, technology (eg: apps, shopping cart etc) and strategies are all working seamlessly together to deliver the very best in customer service.

With online shopping and online support not just commonplace today, but preferred by many, customer service technology is a fundamental part of any successful business.  Here’s what you’ll see a lot more of (and should include in your business strategy) in 2021.

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Corporate Connect – helping your business prepare for Christmas

 

About Us  

Based in Wellington, we’re proud to be New Zealand owned and operated.  Since 1998 we’ve handled millions of phone calls, texts, emails and social media responses from every organisation imaginable throughout New Zealand.

Our diverse range of services means whoever your customer is, we can help them with their questions and concerns, so you can get on with the business of business.

We can house up to 150 customer service representatives, and each and every one of them is professionally trained in all areas of customer service.

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Kiwi Shopping Habits post Lockdown

 

New Zealanders are shopping differently since the shakeup of Covid19.  You only need to walk through a shopping mall to see the effects.  Many stores aren’t staying open for late-night shopping.  Why?  There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced.  Or both.

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5 Ways to retain customers

Wanting to retain customers is a no-brainer.  It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to.  But some are doing it much better than others.  Here’s how you can be one of them:

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What will be the ‘new normal’ for businesses after Covid19?

                                

Well, who’d have thought we’d see days like these?

A mix of forced rest, reconnecting with loved ones, fear and hard financial times.

The majority of us wonder what business will look like in New Zealand for the rest of 2020.  Though we cannot know for sure (due to lack of a crystal ball), we are confident these changes will follow:

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How to Meet your Customers

mystery shopping

 

Do you really know your customer?  Understanding their buying behaviour, needs and wants is the backbone of any business.  Mystery shopping and customer surveys is a powerful one-two punch into learning a ton from your customers and making sure they stay customers.

Statistically, a new customer costs five times more than a customer you already have. Austin-based marketing company, Outbound Engine, tell us the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%. Big difference, right?

Let’s have a quick look at these two strategies that so many businesses underutilise and yet hold the answers to so many business question marks.

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New Zealand Small Businesses are Growing Faster

New Zealand small business

Two things New Zealanders absolutely love: 1) DIY and 2) shopping.   Can’t purchase what you’re looking for?  Well, chances are a local business has seen that gap in the market and has turned it into a small business.

Yep, New Zealanders have a strong entrepreneurial spirit which is reflected in the fact that a staggering 97 per cent of New Zealand businesses fall into the small business category.  Of this 97 per cent, 70 per cent are sole-traders and the remainder have few employees – between 1-19 in fact.

According to leading economists, it’s a growing trend.  Though small businesses employ just a third of New Zealand’s workforce, they accounted for more than two-thirds of the nations’ jobs growth in 2017-2018.

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