How to turn Christmas customers into Long-Term customers

Over 60% of Christmas holiday shopping is done online. Though that’s fierce competition it also presents an opportunity for businesses to collect consumer information (location and email address), assess where they are coming from (via Facebook, Instagram, Google etc), and strategise your marketing so you can retain them as customers.

Here are our top tips for customer retention:

Continue reading

How a Call Centre can Help your Brand

brand perception

When it comes to building a cohesive brand for your business, customer service is usually overlooked.  And this is where the business can really suffer when not handled properly.

Brand awareness is when a potential customer recognises a brand from specific characteristics.  It could be the colour, music (jingle), catch-phrase or image the customer recognises. We all know Apple products simply by the apple image and we are heavily influenced by what that apple represents (technology, quality, price point etc).

Continue reading

How to handle Social Media complaints

You really can’t get away with anything these days.

With much of the world’s population in charge of a phone, camera, video and social media apps at the ready, communication has become easier than ever.  And, so has complaining.

We want to help you handle those media complaints with some tried and true steps:

Don’t think that complaint will go away

It won’t. In fact, time is a big part of dealing with a complaint successfully. If an irate customer doesn’t feel listened to, you’re simply just poking an already angry bear. Continue reading

How to Ensure Great Customer Service over the Christmas Break

Typically, Christmas is a time when your permanent staff are slowing down and planning their summer holiday.   However, Christmas is also infamous for customer care centres to be at their busiest!   Last minutes demands or scheduling appointments while retailers dealing with product returns due to the wrong size, wrong colour or wrong delivery.

To retain those loyal customers and stay on top of things here are a few tips to keep your business ticking along nicely so you can think about winding down.

Continue reading