Using Outbound Text Messages for Customer Service

There is an abundance of ways in which businesses can improve customer service through automated communication channels. Emails are good for detailed instructions but people don’t always read them while SMS have a high read rate and are received instantly, making it the perfect way to keep customers informed. Continue reading

Why Has Social Media Not Yet Been Embraced By Small Businesses?

 

Hand Holding A Social Media 3D Sphere

According to recent surveys, the majority of small businesses aren’t yet using social media to promote their companies and engage with their customers. When social networks like Facebook and twitter have become such household names and have proved to be powerful marketing tools for retail business in particular, and at relatively low cost, one might wonder why.

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