The Difference Between an Average Call Centre and a Great Call Centre

Call centres are known for dealing with and solving customer service problems.  Why? So in-house staff aren’t landed with the time, effort and expertise it takes to do it right.

 

With any business, cost is a driving factor. But like most things in life, the cheapest (or the most expensive for the matter), is not always the best choice.  To know if you are getting bang for your buck, here are some key areas to check when employing a call centre for your business.

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New Zealand Small Businesses are Growing Faster

New Zealand small business

Two things New Zealanders absolutely love: 1) DIY and 2) shopping.   Can’t purchase what you’re looking for?  Well, chances are a local business has seen that gap in the market and has turned it into a small business.

Yep, New Zealanders have a strong entrepreneurial spirit which is reflected in the fact that a staggering 97 per cent of New Zealand businesses fall into the small business category.  Of this 97 per cent, 70 per cent are sole-traders and the remainder have few employees – between 1-19 in fact.

According to leading economists, it’s a growing trend.  Though small businesses employ just a third of New Zealand’s workforce, they accounted for more than two-thirds of the nations’ jobs growth in 2017-2018.

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How a Call Centre can Help your Brand

brand perception

When it comes to building a cohesive brand for your business, customer service is usually overlooked.  And this is where the business can really suffer when not handled properly.

Brand awareness is when a potential customer recognises a brand from specific characteristics.  It could be the colour, music (jingle), catch-phrase or image the customer recognises. We all know Apple products simply by the apple image and we are heavily influenced by what that apple represents (technology, quality, price point etc).

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How to handle Social Media complaints

You really can’t get away with anything these days.

With much of the world’s population in charge of a phone, camera, video and social media apps at the ready, communication has become easier than ever.  And, so has complaining.

We want to help you handle those media complaints with some tried and true steps:

Don’t think that complaint will go away

It won’t. In fact, time is a big part of dealing with a complaint successfully. If an irate customer doesn’t feel listened to, you’re simply just poking an already angry bear. Continue reading

How to Ensure Great Customer Service over the Christmas Break

Typically, Christmas is a time when your permanent staff are slowing down and planning their summer holiday.   However, Christmas is also infamous for customer care centres to be at their busiest!   Last minutes demands or scheduling appointments while retailers dealing with product returns due to the wrong size, wrong colour or wrong delivery.

To retain those loyal customers and stay on top of things here are a few tips to keep your business ticking along nicely so you can think about winding down.

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What do Call Centres do?

You’d be forgiven for thinking call centres were the fashion back in the 1980’s, or that they’re all based in a far-off land which has no real connection to the company they say they work for.

Corporate Connect is a proud New Zealand contact centre helping thousands of organisations to build strong, profitable relationships with their customers.

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How to Create a Survey to Assess Customer Service Quality in a Contact Centre

Creating a truly useful survey requires upfront planning. Although, theoretically, the results obtained from it should match fairly well customer satisfaction scores, there are too often significant discrepancies, highlighting the important of asking the right questions. Continue reading

Using Outbound Text Messages for Customer Service

There is an abundance of ways in which businesses can improve customer service through automated communication channels. Emails are good for detailed instructions but people don’t always read them while SMS have a high read rate and are received instantly, making it the perfect way to keep customers informed. Continue reading