Fact: Retaining customers is more profitable than finding new customers. The time, cost and effort involved to attract new customers can be as much as 10 times more. So, it comes as no surprise companies pull out all the stops to keep the relationship going.
If you want to stand out and improve your chances to grow in your current role it’s important to show employers your rock star skills and prove your worth within the company.
Skills don’t start and stop at qualifications – there are numerous ways your attitude and approach to problems will make you a valuable team member. Here are the top 5 in-demand skills for the current market.
Research confirms when we meet someone for the first time we subconsciously form an opinion of them in 4 seconds. Tough crowd, right? Well, there’s more – you then have 30 seconds before that impression is cemented, and cement is tough to move.
New year new opportunities. Let’s get this year started and take our challenges from 2020 and return them into a chance to grow.
Over 60% of Christmas holiday shopping is done online. Though that’s fierce competition it also presents an opportunity for businesses to collect consumer information (location and email address), assess where they are coming from (via Facebook, Instagram, Google etc), and strategise your marketing so you can retain them as customers.
Here are our top tips for customer retention:
First things first. What is customer service technology?
It’s making sure your systems, technology (eg: apps, shopping cart etc) and strategies are all working seamlessly together to deliver the very best in customer service.
With online shopping and online support not just commonplace today, but preferred by many, customer service technology is a fundamental part of any successful business. Here’s what you’ll see a lot more of (and should include in your business strategy) in 2021.
As a business you aren’t just looking for feedback, you are looking for quality feedback. Feedback which is honest, constructive and give your business genuine insight into how customers see your brand.
Unless their experience has been really bad, customers usually don’t volunteer feedback. They are more likely to take their business elsewhere in future. Unfortunately, his not only means a lost sale or three, but you lose customer loyalty as well. Continue reading
New Zealanders are shopping differently since the shakeup of Covid19. You only need to walk through a shopping mall to see the effects. Many stores aren’t staying open for late-night shopping. Why? There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced. Or both.
Wanting to retain customers is a no-brainer. It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to. But some are doing it much better than others. Here’s how you can be one of them:
China is New Zealand’s biggest trading partner so if China is having a crisis, so are we (along with many other countries).
Take tourism for example. As New Zealand’s second-largest international visitor, as well as one of the most valuable in terms of holiday spend, Chinese visitors have a very important part to play in New Zealand’s tourism industry. How significant the effects will be since the rapid increase of the Coronavirus is unsure, but with 30 flights operating between New Zealand and China, the fallout will unfold over the coming months.