Top tips for managing business social media accounts

Social media is an important way for businesses to engage with their target audience. Figuring out the best ways to manage your company’s social media accounts can be a frustrating process, especially as algorithms are evolving and new social platforms are popping up everywhere. We’ve put together a few tips for helping your brand stand out on social media to guide you in the right direction! Continue reading

How to Improve Customer Retention

Fact: Retaining customers is more profitable than finding new customers.  The time, cost and effort involved to attract new customers can be as much as 10 times more.  So, it comes as no surprise companies pull out all the stops to keep the relationship going.

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5 Skills every Employer Wants to See Right NOW

If you want to stand out and improve your chances to grow in your current role it’s important to show employers your rock star skills and prove your worth within the company.

Skills don’t start and stop at qualifications – there are numerous ways your attitude and approach to problems will make you a valuable team member.  Here are the top 5 in-demand skills for the current market.

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How to make a great first impression with customers

Research confirms when we meet someone for the first time we subconsciously form an opinion of them in 4 seconds. Tough crowd, right? Well, there’s more – you then have 30 seconds before that impression is cemented, and cement is tough to move.

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How to turn Christmas customers into Long-Term customers

Over 60% of Christmas holiday shopping is done online. Though that’s fierce competition it also presents an opportunity for businesses to collect consumer information (location and email address), assess where they are coming from (via Facebook, Instagram, Google etc), and strategise your marketing so you can retain them as customers.

Here are our top tips for customer retention:

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Customer Service Technology Trends for 2021

 

First things first. What is customer service technology?

It’s making sure your systems, technology (eg: apps, shopping cart etc) and strategies are all working seamlessly together to deliver the very best in customer service.

With online shopping and online support not just commonplace today, but preferred by many, customer service technology is a fundamental part of any successful business.  Here’s what you’ll see a lot more of (and should include in your business strategy) in 2021.

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7 Ways to get Customer Feedback

As a business you aren’t just looking for feedback, you are looking for quality feedback. Feedback which is honest, constructive and give your business genuine insight into how customers see your brand.

Unless their experience has been really bad, customers usually don’t volunteer feedback.  They are more likely to take their business elsewhere in future. Unfortunately, his not only means a lost sale or three, but you lose customer loyalty as well. Continue reading

Kiwi Shopping Habits post Lockdown

 

New Zealanders are shopping differently since the shakeup of Covid19.  You only need to walk through a shopping mall to see the effects.  Many stores aren’t staying open for late-night shopping.  Why?  There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced.  Or both.

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5 Ways to retain customers

Wanting to retain customers is a no-brainer.  It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to.  But some are doing it much better than others.  Here’s how you can be one of them:

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