How to Meet your Customers

mystery shopping

 

Do you really know your customer?  Understanding their buying behaviour, needs and wants is the backbone of any business.  Mystery shopping and customer surveys is a powerful one-two punch into learning a ton from your customers and making sure they stay customers.

Statistically, a new customer costs five times more than a customer you already have. Austin-based marketing company, Outbound Engine, tell us the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%. Big difference, right?

Let’s have a quick look at these two strategies that so many businesses underutilise and yet hold the answers to so many business question marks.

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