Email Marketing Tools to Connect with Customers

Talk to any marketing manager and they’ll tell you the importance of the creation and maintenance of customer touchpoints. Email marketing may sound like an old hat but it’s one of the easiest and cheapest ways to maintain connections with clients and customers. Email marketing tools help to curate & create engaging campaigns so you can create meaningful connection with customers at the touch of a few well-placed buttons.  Continue reading

How to Improve Customer Retention

Fact: Retaining customers is more profitable than finding new customers.  The time, cost and effort involved to attract new customers can be as much as 10 times more.  So, it comes as no surprise companies pull out all the stops to keep the relationship going.

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How to turn Christmas customers into Long-Term customers

Over 60% of Christmas holiday shopping is done online. Though that’s fierce competition it also presents an opportunity for businesses to collect consumer information (location and email address), assess where they are coming from (via Facebook, Instagram, Google etc), and strategise your marketing so you can retain them as customers.

Here are our top tips for customer retention:

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Kiwi Shopping Habits post Lockdown

 

New Zealanders are shopping differently since the shakeup of Covid19.  You only need to walk through a shopping mall to see the effects.  Many stores aren’t staying open for late-night shopping.  Why?  There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced.  Or both.

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5 Ways to retain customers

Wanting to retain customers is a no-brainer.  It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to.  But some are doing it much better than others.  Here’s how you can be one of them:

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What will be the ‘new normal’ for businesses after Covid19?

                                

Well, who’d have thought we’d see days like these?

A mix of forced rest, reconnecting with loved ones, fear and hard financial times.

The majority of us wonder what business will look like in New Zealand for the rest of 2020.  Though we cannot know for sure (due to lack of a crystal ball), we are confident these changes will follow:

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Is Telemarketing a Thing of the Past?

For marketing to achieve great things the marketing plan must include a mixture of channels.

You would only have a Facebook page in your marketing plan, just as you wouldn’t have only grapes in a fruit salad.  Different channels increase the chances of reaching more people while creating a cohesive brand.  And branding is big news when it comes to customer loyalty and perception of what your business is all about.

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