For marketing to achieve great things the marketing plan must include a mixture of channels.
You would only have a Facebook page in your marketing plan, just as you wouldn’t have only grapes in a fruit salad. Different channels increase the chances of reaching more people while creating a cohesive brand. And branding is big news when it comes to customer loyalty and perception of what your business is all about.
Business is booming, clients are placing larger orders, and everything points towards expansion on a nearby horizon.
But with those plans to expand you’d need more customers, and that voice on the phone (or keyboard) is the face of your company. And we all know how first impressions last.
Direct mail campaigns are versatile and inexpensive compared to traditional methods of advertisement, and they can be very effective as they allow businesses to target recipients very specifically and test new products, new markets and variations of special offers relatively quickly and at a reasonable cost.