Fact: Retaining customers is more profitable than finding new customers. The time, cost and effort involved to attract new customers can be as much as 10 times more. So, it comes as no surprise companies pull out all the stops to keep the relationship going.
Over 60% of Christmas holiday shopping is done online. Though that’s fierce competition it also presents an opportunity for businesses to collect consumer information (location and email address), assess where they are coming from (via Facebook, Instagram, Google etc), and strategise your marketing so you can retain them as customers.
Here are our top tips for customer retention:
At Alert Level 1 many businesses are still working remotely. Here are some top tips to keep your team motivated, accountable and enjoy going to the office each day.
New Zealanders are shopping differently since the shakeup of Covid19. You only need to walk through a shopping mall to see the effects. Many stores aren’t staying open for late-night shopping. Why? There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced. Or both.
Wanting to retain customers is a no-brainer. It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to. But some are doing it much better than others. Here’s how you can be one of them:
Well, who’d have thought we’d see days like these?
A mix of forced rest, reconnecting with loved ones, fear and hard financial times.
The majority of us wonder what business will look like in New Zealand for the rest of 2020. Though we cannot know for sure (due to lack of a crystal ball), we are confident these changes will follow:
Looking for business opportunities to win, retain and grow your customer base in 2020? Start the year off with a bang by instigating these consumer trends.
For marketing to achieve great things the marketing plan must include a mixture of channels.
You would only have a Facebook page in your marketing plan, just as you wouldn’t have only grapes in a fruit salad. Different channels increase the chances of reaching more people while creating a cohesive brand. And branding is big news when it comes to customer loyalty and perception of what your business is all about.
Business is booming, clients are placing larger orders, and everything points towards expansion on a nearby horizon.
But with those plans to expand you’d need more customers, and that voice on the phone (or keyboard) is the face of your company. And we all know how first impressions last.
Direct mail campaigns are versatile and inexpensive compared to traditional methods of advertisement, and they can be very effective as they allow businesses to target recipients very specifically and test new products, new markets and variations of special offers relatively quickly and at a reasonable cost.