Kiwi Shopping Habits post Lockdown

 

New Zealanders are shopping differently since the shakeup of Covid19.  You only need to walk through a shopping mall to see the effects.  Many stores aren’t staying open for late-night shopping.  Why?  There aren’t enough people in the mall to make it worth their while, or staff hours have been reduced.  Or both.

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5 Ways to retain customers

Wanting to retain customers is a no-brainer.  It’s historically cheaper than finding new customers and businesses use the information from current customers to up-sell and re-market to.  But some are doing it much better than others.  Here’s how you can be one of them:

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What will be the ‘new normal’ for businesses after Covid19?

                                

Well, who’d have thought we’d see days like these?

A mix of forced rest, reconnecting with loved ones, fear and hard financial times.

The majority of us wonder what business will look like in New Zealand for the rest of 2020.  Though we cannot know for sure (due to lack of a crystal ball), we are confident these changes will follow:

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Is Telemarketing a Thing of the Past?

For marketing to achieve great things the marketing plan must include a mixture of channels.

You would only have a Facebook page in your marketing plan, just as you wouldn’t have only grapes in a fruit salad.  Different channels increase the chances of reaching more people while creating a cohesive brand.  And branding is big news when it comes to customer loyalty and perception of what your business is all about.

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Is Your Growing Company in Need of a Call Centre?

Business is booming, clients are placing larger orders, and everything points towards expansion on a nearby horizon.

But with those plans to expand you’d need more customers, and that voice on the phone (or keyboard) is the face of your company.  And we all know how first impressions last.

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